Do-it-yourselfers must check out this website
By Julie Clairmont
Inman News Features
Tim Taylor would love StartRemodeling.com. The clumsy character from TV’s Home Improvement could get into all sorts of trouble with the help of this website, which was launched in 1999 and claims to "promote the best of the best in the home improvement industry."
The site not only features its own impressive package of tips, articles, and "how to" information, but also offers hundreds of links to other websites. Under "Tips and Articles," the topics range from paint problems and a counter top planner, to cleaning brick and refinishing old kitchen cabinets.
Do-it-yourselfers will most likely enjoy this website, because you can spend hours linking to other websites full of "how to" advice. A click on the link InsideSpaces.com even found tips on how to build horse fencing, not to mention how to repair a torn roof shingle.
I also noticed quite a few freebies, including free real time estimates on services such as flooring projects, and even free house building plans through a link to HomeStyles.com.
The site also links to HandymanOnline, where consumers can find a qualified contractor.
But the best thing I noticed about this website is the amount of information you can get without even having to visit a bookstore or watch HGTV.
Under the website’s "Remodeler Showcase" visitors can find dozens of "how to" articles broken up into interior and exterior categories. Some of the articles are pretty meaty too. For instance, there’s a whole series of articles on Feng Shui, the Chinese art of placement. There are directions on how to arrange your bedroom, workspace, living room and other spaces for optimum energy and well-being.
There’s also a series of articles on wallpapering, with "how to" information and images, as well as links to many wallpapering-related websites such as PDRA.org and SuperBuild.com and WallPaperStore.com.
This stuff is a little fluffy for guys like Tim Taylor, but there’s also plenty of other information about "manly" things like gutters, windows, pools, painting, and building bookshelves on this website.
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StartRemodeling.com Offers User Value, Advertiser Results
By Marty Duffy
Each month more than 60,000 homeowners and do-it-yourselfers pay a visit to StartRemodeling.com, a home improvement information and resource portal featuring more than 3,600 links to do-it-yourself projects, tips, Web sites and articles.
The site, founded in 1997, serves as a guide to finding the best information on the Web for a wide range of home improvement topics.
The home page provides links to 40 interior and exterior home improvement showcase topics. Each linked topic offers users direct links to Web articles, original StartRemodeling.com articles, manufacturer Web sites and contact information. For instance, a user looking for information about painting is offered more than 20 direct links to articles around the Web covering everything from "Getting Started" to "Faux Finishes" to "Clean Up". The site's painting information resource guide also provides links to about 20 top painting manufacturer and information Web sites and includes contact information for leading manufacturers.
For building industry manufacturers, the site offers an effective alternative to conventional banner advertising models. Site advertisers do get a banner ad, but, more importantly, they also get links to their sites from key product information pages within StartRemodeling. If desired, advertisers also get editorial coverage within the site.
Because sponsors messages are seamlessly tied into site content, referral rates from StartRemodeling.com are significantly higher than typical banner ad click-throughs. Advertisers typically realize better than 1 percent click-through rates and often as much as 4 to 5 percent click-through rates.
One might guess that the development of StartRemodeling.com's intuitive advertising model was developed by a consortium e-business and marketing consultants. Well, not exactly. The site was created by Jim McDonald and Carl Welliver, co-owners of JC Internet Enterprises, a Houston, Texas-based remodeling and home improvement business.
"We started the site as an interactive sales tool for our remodeling business," McDonald explained. "Our objective wasn't necessarily to create a major home improvement portal site. Rather, we were just trying to increase awareness - and sales - for our remodeling business."
The on-line business model McDonald and Welliver created proved to be on-target from word "go". The site offered homeowners a solid resource for locating project-specific information on specific home improvement projects. It also offered advertisers an opportunity to unobtrusively present their message to extremely targeted users.
McDonald and Welliver supported this model by never losing sight of the importance of individual relationships with both visitors and advertisers.
"We've never seen a 'red' day in our existence," McDonald said. "For advertisers, we offer flexibility and versatility. We do what it takes to get results, whether that means links, banner ads, PR stories or branding efforts."
The latest craze in home improvement projects isn't a new fangled gadget or a trendy style, it's who is actually doing the work. In today's 7 on assignment, Caterina Bandini tells us how many women are trading in their designer belts for tool belts.
Armed with a hammer, Dianne Masters starts her day by putting the final touches on a new deck. But this is not her first remodeling project.
Dianne Masters, Home Improvement Expert
"This is the 1st project I did when we purchased the house. Gutted the entire thing myself except the plumbing and the electrical."
With a brand new kitchen under her "tool" belt, this stockbroker turned do-it your-selfer is just one of the millions of women who are tackling their own home improvement projects.
"So I came up with these and they fit in and everyone really likes them."
Gale Steves Editor, Home Magazine
"Companies have realized that there are women in hardware stores and home centers and they've made a lot of products much easier for them to actually do themselves."
From new hard wood floors to home décor, women want the best of everything and by doing it yourself can save you big bucks.
"You can go a little slower you are not rushed because you are not paying somebody 65 dollars an hour."
But if you are still a little gun shy with a drill, a great way to start is by giving some new home accessories that "flea market find" look-adding centuries in a matter of minutes.
Style expert Christy Ferer says women have a natural knack for picking up tricks of the trade.
Christy Ferer, Style Expert
"Doing it yourself these days has really transcended just refinishing and fixing up -it's all about saving time and space on your own terms."
"When I decided to do the kitchen, I realized I wasn't going to have a lot of counter space so I built in these pantry cabinets. I put my toaster oven I also built in this cabinet and my coffee maker."
But built in's are not limited to the kitchen. Why not hide your TV in style?
But whatever home improvement project you take on, Dianne's advice...if you see something you like, don't be afraid to try it.
"I get a lot of ideas from restaurants and hotels."
And it won't be long before you too could be nailing down a new career!
For more information, visit the following link